Display Advertising

Display advertising is defined as a mode of online advertising where marketers use banner ads along with other visual ad formats to advertise their products on websites, apps, or social media.

Display advertising refers to the process of advertising a product or service through visuals like images and videos on networks of publisher websites such as the Google Display Network and Facebook etc.

Types of Display Advertising

Effective display advertising management relies on visuals to get the core message of the campaign to the audience. The aim is to make sure that users are automatically drawn to an ad when they visit a website or a social media platform. So, here are a few different options you should experiment with when outlining your display advertising management strategy.

  • Banner ads
  • Rich Media
  • Interstitial ads
  • Video ads

What is used to measure
the success of Display Marketing?

Reach

Reach for online advertisements is defined by the number of people who can potentially view your advertisement online. 

Clickthrough Rate (CTR)

Typically, when we talk about online marketing, a clickthrough rate refers to the likelihood of a user clicking on your online initiative.

 

Bounce Rate (BCR)

Bounce rate is the percentage of visits that go only to one page before exiting the site.

Conversion Rate (CVR)

The conversion rate basically tells you what percentage of the people clicking through an AD ended up completing an action or a goal that the advertiser desired.

Return on Investment (ROI)

When brands embark on display marketing, there is always a cost involved together with a goal to be achieved. 

 

Zero-in on the topic

This feature lets you choose a group of websites that fit a specific topic/category within which your business operates.

FAQ's

Display Advertising FAQs

Remember, less is more when it comes to display advertising management. With so many options to choose from, you might just be tempted to mix and match formats to get better results. A successful campaign, however, is minimal, direct and crisp. Be it the copywriting or the images you use, make sure to not go overboard in a bid to grab attention.

The design and color scheme selected during display ad management can make a lot of difference. There are incredible psychological links between colors and audience behavior. You can study them and use it to your advantage while designing the graphics for your display ads. It is advisable to keep your campaign clutter-free, and the textual content should be clearly visible.

A majority of the audience viewing your ads will have limited time and attention. They are consuming a lot of content already, so your ad needs to be crisp and direct. Display ads let you identify and target specific demographic and psychographic profiles of users, so make sure to formulate the copy accordingly.
Use text, images, and color schemes effectively. Experiment with different display ad types and content designs. Create your own custom images. Generate display ads based on your existing text ads.