Hotel Reputation Management

Hotel reputation management is the practice of monitoring and influencing how your property is perceived throughout the web. The concept emerged within public relations but shifted its focus towards newly emerging review sites, social media platforms, and search engines.

It’s now vital that you as a hotelier get to grips with hotel reputation management and track your online reputation. 

What is hotel reputation management?

Improve Customer Reviews

Leverage online reviews to increase revenue

A 1 point increase in your hotel’s Global Review IndexTM can lead to an increase of up to 1.42% in RevPAR.

Improve your ranking on review sites & OTAs

Leverage review analytics to prioritize operational and service enhancements to deliver better guest experiences and exceed expectations.

Outperform your competitors

Gain detailed competitive insight and identify strengths and weaknesses, across more than 475 hospitality-specific concepts, compared to your direct competitors.


Hotel Reputation Management FAQs

Online reputation management (ORM) is firstly, managing your hotel’s online brand in relation to reviews, ratings or even just mentions (both positive and negative) in the online space.
  1. Stay active on social media. …
  2. Engage with your audience in real-time. …
  3. Optimize your website for search. …
  4. Garner good reviews. …
  5. Focus on digital marketing. …
  6. Avoid negative reviews.


How to set up a pay-per-click campaign
  1. Work out your goals. …
  2. Decide where to advertise. …
  3. Choose which keywords you want to bid on.
  4. Set your bids for different keywords and select your daily or monthly budget.
  5. Write your PPC advert and link to a relevant and persuasive landing page on your website.
PPC and CPC: Two sides of the same coin

All in all, PPC is a catch-all term for the marketing approach as a whole, and CPC is the performance metric used for it. It’s as simple as that! PPC and CPC are simply two sides of the same coin, both distinct concepts, but inextricably connected to one another.