- Stay active on social media. …
- Engage with your audience in real-time. …
- Optimize your website for search. …
- Garner good reviews. …
- Focus on digital marketing. …
- Avoid negative reviews.
Hotel reputation management is the practice of monitoring and influencing how your property is perceived throughout the web. The concept emerged within public relations but shifted its focus towards newly emerging review sites, social media platforms, and search engines.
It’s now vital that you as a hotelier get to grips with hotel reputation management and track your online reputation.
A 1 point increase in your hotel’s Global Review IndexTM can lead to an increase of up to 1.42% in RevPAR.
Leverage review analytics to prioritize operational and service enhancements to deliver better guest experiences and exceed expectations.
Gain detailed competitive insight and identify strengths and weaknesses, across more than 475 hospitality-specific concepts, compared to your direct competitors.