Lead-Based Marketing
Quality Leads at Predefined Rates
Having run hundreds of lead generation campaigns over the years, we have the expertise in delivering tons of quality leads at mutually agreed Cost Per Lead (CPL) rates. We will design a user-friendly landing page, drive targeted traffic from various sources and deliver quality leads.
B2B marketers work in an environment that is constantly evolving: technology is changing how buyers interact with brands and best practices are moving targets.

differences between lead-based
and account-based marketing

Of course, there never has been, and never will be, a one-size-fits-all marketing strategy. Every industry, niche, business, and target audience has its own needs, pain points, and tools. So let’s explore some key differences between lead-based and account-based marketing so you can decide which is best for your brand or business.
- Vanity Metrics vs Target Account Influence
- More Leads vs Better Leads
- Satisfied Customers vs Raving Fans
- Small Sales vs Big Deals
- Sales and Marketing Silos vs Sales and Marketing Alignment
AIDA marketing formula, these
correspond to Attention – Interest – Desire – Action.
Awareness:
the customer’s awareness of a need
Consideration
deciding to move on/evaluating the worth
Decision:
making the purchase
FAQ's
Lead-Based Marketing FAQs
- Technique – 1: Nurture Your Leads!
- Technique – 2: Create An Omni Channel Lead Magnet.
- Technique – 3: Optimize Digital Engagement Tools.
- Technique-4: Offer Personalization.
- Technique-5: Make Use Of Analytics.
