Product Listing Ads

The distinguishing factor of PLA ads is the presence of a product image, along with a clickable link to the landing page housing the pictured product. Below the link, PLAs include site owner information and pricing. Essentially, PLAs give the user the most pertinent information they seek from each merchant when searching for a particular product.

In general, merchants purchase these product listing ads through Google AdWords. It’s the most popular ad network in the world, but there are some smaller ones you can also look into.

What's the physical nature of
a product listing ad?

Compared to other online and offline ads, Google Shopping ads have the following

  • A product image
  • Some sort of product information like the price.
  • They're focused more on products and product categories as opposed to specific keywords.
  • Verify and Claim Your URL

The advantages of using
PLA advertising

They put your products front and centre

Product listing ads provide brands with the opportunity to reach a wider, but highly relevant, audience.

They capture commercial intent

If someone clicks a product ad with a price and an image, they’re probably past the point of gathering information. They’re ready to buy.

 

They provide a seamless user experience

As already mentioned, product ads help brands reach the right consumers at the right time.

FAQ's

Display Advertising FAQs

Product Listing Ads are ads that display more detailed information to users than standard text-based ads. Which encourages them to click through to your website. The information in the ads come from your product data feed. They are sometimes also referred to as shopping ads and can appear on various Google properties.

PLA Stands For Product Listing Ads

Unlike other forms of Google Ads, such as Search, Display or Video, most of PLA targeting is automated based on the product feed. Product Listing Ads use the CPC model, so advertisers only pay a desired set amount when a user clicks on their listing. Here is an example of a PLA.

Display advertising is a method of attracting the audience of a website, social media platform or other digital mediums to take a specific action. These are often made up of text-based, image or video advertisements that encourage the user to click-through to a landing page and take action (e.g. make a purchase).
Product Listing Ads (PLAs) place your products in front of millions of online shoppers searching on Google.com for the products you offer. PLAs show shoppers exactly what you have for sale before they even reach your site, which makes them more likely to click on your ad, make a purchase, and increase your ROI.