Product Listing Ads
The distinguishing factor of PLA ads is the presence of a product image, along with a clickable link to the landing page housing the pictured product. Below the link, PLAs include site owner information and pricing. Essentially, PLAs give the user the most pertinent information they seek from each merchant when searching for a particular product.
In general, merchants purchase these product listing ads through Google AdWords. It’s the most popular ad network in the world, but there are some smaller ones you can also look into.
What's the physical nature of
a product listing ad?
Compared to other online and offline ads, Google Shopping ads have the following
The advantages of using
They put your products front and centre
Product listing ads provide brands with the opportunity to reach a wider, but highly relevant, audience.
They capture commercial intent
If someone clicks a product ad with a price and an image, they’re probably past the point of gathering information. They’re ready to buy.
They provide a seamless user experience
As already mentioned, product ads help brands reach the right consumers at the right time.
Display Advertising FAQs
PLA Stands For Product Listing Ads
Unlike other forms of Google Ads, such as Search, Display or Video, most of PLA targeting is automated based on the product feed. Product Listing Ads use the CPC model, so advertisers only pay a desired set amount when a user clicks on their listing. Here is an example of a PLA.