Video SEO is all about optimizing your video in such a way that it is indexed so that they rank on search engine results for the keywords that you want. It involves creating video metadata that is relevant for people who are searching for and creating video content that will generate traffic.
Having videos itself has a lot of effect on the most important SEO ranking factor- content. The actual video data isn’t something that is seen by web crawlers, this is why you need to use tags and metadata to lead the crawlers to the video.
What Are Your Video SEO Goals?
From an SEO point of view, there really are only two main goals that you possibly could have – to build links and generate social shares or to increase conversions.
Why do we need to optimize
Better brand reach
Your videos can be hosted on any video hosting platform, YouTube or Facebook, or even your own website. If you host it on YouTube, you stand a chance to be in front of 2.3 billion people around the world.
Connect with your audience
One of the best things about videos is that it requires little effort to consume them. While there will be people who are enamored by photos or textual content, what makes videos a great tool to connect with your audience is their ability to create an emotional connection.
Improved customer engagement
Once you are able to connect with your audience, you want to ensure that they stay engaged with whatever it is that you are trying to tell them.
Increase in ROI
You should not create videos just because others in your industry do. There should be a purpose to it and you should have the right resources to create useful and insightful videos.
Understand user behavior
It is impossible to find out how your visitors spend time on your site. Thankfully, you can understand user behavior with the help of videos.
Search results visibility
The level of optimization of your video is proportional to its search results visibility. When your video is optimized, it becomes easy for the search engines to crawl and discover it.
Content Marketing FAQs
Small and large businesses in virtually every industry use content marketing to their advantage. From major consumer brands and retail stores to tech companies and service-oriented businesses, content marketing can help you reach out to your target audience.
Both business-to-consumer (B2C) and business-to-business (B2B) companies have developed successful content marketing strategies. The techniques and goals vary between B2B and B2C companies, but that doesn’t make content marketing any less effective.
The beauty of content marketing is that it serves multiple purposes. Depending on your goals and the type of content you create, it could boost your brand in several different ways.
First, content marketing can increase awareness of your brand, especially if the material you produce has an educational angle. As customers get to know your brand and the value that it provides through high-quality content, you can also increase customer loyalty. As you grow your brand’s base, you can also generate website traffic and drive sales.
Video also helps other metrics that we know Google takes into consideration for ranking. Two of the most important metrics for SEO are the time users spend on your page or site and the number of backlinks referring back to your domain, and video almost always improves both of these figures.
- Use data compression tools. …
- Convert to HTML5 supported formats. …
- Remove audio from muted videos. …
- Stream directly from your server. …
- Use a content delivery network. …
- Specify the video size. …
- Defer loading videos until page load is complete. …
- Prioritize mobile users.
No matter what type of frequency works best for your business, however, strive for a consistent schedule. A regular schedule will boost your reliability and ensure that your audience anticipates your content.